Website optimisation is one of, if not the most important factor to consider when trying to rank high in search engines. Although SEO companies in Ireland will usually place higher value on specific ranking factors, Google is widely regarded as using more than 200 ranking factors and, if you know how to use it, Google Search Console (GSC) can help give you access to all of them.
What is Google Search Console?
Google Search Console, formerly known as Google Webmaster Tools, is a free suite of tools from Google that can help web developers to optimise websites. GSC provides helpful information about websites with regard to rankings and keywords, as well as detailing general performance issues and errors on websites.
Can I use it to improve my rankings and traffic?
GSC helps users to gain insight into a page indexing and useful data relating to keywords. This valuable Google information can aid SEO professionals in identifying issues, resolving them and ultimately improving SERP ranking for websites.
GSC is also a valuable tool in measuring and understanding a website’s traffic. It can show you helpful information, including; how many people have visited your site, which keywords brought them there and what page they landed on.
How Can I Use It To Check For Technical Issues?
One of the primary uses of GSC is to check if website pages are being indexed. The indexing view will provide you with a list of your pages and how many times they have been indexed in a given time period. This data can be very useful in determining if there are any errors on your site that may be preventing it from being indexed.
GSC can help developers to know if there are specific fixes required for improving areas of the website, such as page load speed and much more. Please be advised, repairing these kinds of issues is no small task and we recommend consulting a website developer or SEO expert before you take action.
At ITM Digital, our team of SEO Experts offer a wide range of advanced Search Engine Optimisation services that will greatly enhance your website’s organic search engine performance.
ITM Digital utilise all of the latest industry techniques, including:
- Google Search Console Setup and Management
- On-page Optimisation
- Keyword Research and Generation
- Competitor Analysis
- Link Building
- Content Creation
- Website Speed Optimisation
- URL Optimisation
- Measurement and Google Analytics
Click here to learn more about our Search Engine Optimisation Packages.
For more information about SEO and how to optimise your website, take a look at some of our other blogs;