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Have You Switched To Google Analytics 4 Yet?

Google Analytics is a powerhouse tool that provides valuable insights into website performance, user behaviour, and marketing effectiveness. If you haven’t made the switch to Google Analytics 4 (GA4) yet and are still using traditional Universal Analytics (UA), time is running out for your current data streams. With (UA) data processing coming to an end on July 1st, 2023, migrating to GA4 is now essential.

What does Google Analytics 4 offer?

Enhanced Data Tracking

GA4 introduces a more advanced data model, allowing you to capture and analyse user interactions across multiple devices and platforms, including websites and mobile apps. With GA4, you can gain a comprehensive understanding of your customers’ journey, enabling you to make data-driven decisions to optimise user experiences and drive conversions.

Future-Proof Your Analytics

As technology evolves, so does the need for robust analytics capabilities. UA data processing will stop on July 1st, 2023, and migrating to GA4 ensures you stay ahead of the game. By switching to GA4 now, you future-proof your analytics setup and ensure you have access to the latest features and functionalities as they are released. Don’t risk losing valuable data insights by not making the transition.

Smarter Insights with Machine Learning

One of the most significant advantages of GA4 is its integration of machine learning capabilities. GA4’s advanced AI-powered insights enable you to uncover hidden patterns, segment audiences more effectively, and generate predictive analytics. By leveraging machine learning, GA4 gives you the power to make data-driven decisions that can significantly impact your marketing strategies.

Streamlined Event Tracking

GA4 introduces a simplified event tracking model using event parameters and enhanced measurement features. This streamlined approach allows you to track custom events and user interactions with greater precision, providing more granular insights into user behaviour. With better event tracking, you can optimise your marketing campaigns, identify conversion bottlenecks, and personalise user experiences for maximum impact.

Privacy-Centric Data Collection

With increasing privacy concerns, GA4 addresses these challenges by implementing privacy-centric data collection methodologies. GA4 provides more flexibility in data control, allowing you to configure your tracking settings to align with privacy regulations and user consent preferences. By ensuring compliance and respecting user privacy, you can build trust with your audience while still gaining valuable insights.


The clock is ticking, and the migration to Google Analytics 4 is imminent. With UA data processing coming to an end on July 1st, 2023, it’s crucial to make the switch now to continue tracking and analysing data for your website. Embrace the power of GA4 and unlock a new level of analytics capabilities for your business. Make the switch today and stay ahead of the curve!

Need Help With Your Analytics?

Our digital team in Naas, Co. Kildare have the qualifications and experience to assist you with migrating to GA4, setting up Analytics from scratch or helping you enhance your measurements. Contact ITM Digital today to start your project!

Call ITM Digital now on 045 409984 or email us at info@itmdigital.ie.

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