Instagram is one of the best platforms for building your brand and connecting with customers. However, it is also a prime target for scammers and hackers. In 2026, account takeovers and phishing scams are more sophisticated than ever, and even small businesses in Leinster need to be vigilant.
At ITM Digital, we help local businesses protect their digital presence and stay safe online. Here are the key steps to keeping your Instagram account secure.
1. Enable Two-Factor Authentication
Two-factor authentication, or 2FA, is your first line of defence. It adds an extra layer of security so that even if someone gets your password, they cannot log in without the second factor. In 2026, it is recommended to use an authenticator app rather than SMS codes, as these are less vulnerable to phone number takeover.
2. Avoid Clicking Suspicious Links
Scammers often send links that appear to come from Instagram but are actually phishing attempts. Never click links in emails or messages unless you are sure they are legitimate. Always go directly to the Instagram app or website to check notifications or alerts.
3. Use a Strong, Unique Password
A strong password is still essential. Mix letters, numbers, and symbols, avoid common phrases, and never reuse passwords across different accounts. Using a password manager can make this easier and more secure.
4. Watch for Impersonators
Fake accounts pretending to be you or your business are common on Instagram. Regularly check for impersonators and report them to Instagram. Keeping an eye on this helps protect your brand reputation and prevents scammers from misleading your customers.
5. Keep Your Email Account Secure
Your Instagram account is only as safe as the email it is linked to. Make sure your email also has two-factor authentication enabled, uses a strong password, and is regularly monitored for unusual activity.
6. Review Login Activity and App Permissions
Check your Instagram login activity regularly to see if there are any unfamiliar devices or locations. Also, review third-party apps connected to your Instagram account and remove any you no longer use or trust. This reduces the chances of unauthorised access.
7. Stay Informed About Scams
Scammers are constantly finding new ways to target social media users. Stay updated on the latest threats and advice from trusted sources, and ensure your team is aware of potential risks. Awareness is one of the most effective ways to prevent account takeovers.
8. Protect Your Business and Brand
Keeping your Instagram account secure is not just about protecting your personal information. It safeguards your business, your customers, and your reputation. For businesses in Leinster and across Ireland, taking these steps ensures your social media presence remains a valuable tool for growth.
Get in touch with ITM Digital today to review your social media security and learn how we can help protect your business online.
