Marron's Pharmacy
needed a cosmetic makeover and a boost to its vitality.

Their former website had a few ailments, but ITM knew what to prescribe and quickly dispensed a remedy.

*By clicking on the frame you can watch the video.

giving heart to the project

3.500
products

Medications, perfumes, makeup, skincare products and more.

800
monthly
transactions

Dependable daily sales with a high rate of return.

500
monthly
appointments

Walk-in and appointment services including BPM, vaccinations and healthcare advice.

a healthy outlook

the doctor's orders

Marron’s Pharmacy was established on Clane’s Main Street back in 1957. Since opening they have cared about the well-being of each and every customer who walks through their doors. They stock a wide range of medical products and offer the highest quality of health services in store. When ITM were approached to redevelop their website the primary focus was to deliver a rich, interactive online experience that matched the customer experience enjoyed in their bricks and mortar store, whilst providing easy access to their information and support services.  

01 Concept

A clean and uncluttered website that’s easy to use by older people with distinctive areas for announcing offers and promotions.

02     E-commerce Functionality

Configured to handle over 3500 products with many variations, robust e-commerce functionality was a prerequisite. The store also had to conform to HPRA standards.

05     Aesthetic

Taking into account that a part of Marron’s Pharmacy’s customer base are elderly people, the site design needed to be clean, clear making it very easy to use.

04       Security

The site must apply e-commerce security protocols that protect both the businesses as well as the customers sharing their personal information when purchasing goods.

03     Appointment Function

The pharmacy provides vaccination services, blood pressure measurement and diabetes testing, among others. So we needed to create a robust scheduling system.

06 Performance

 

07 Project Delivery

The project was successfully delivered with all products and pages present and correct. The existing user database and all sales and scheduling data from the previous site were comprehensively imported. The website is hosted on a high-capacity dedicated server.

"We started working with ITM Digital in 2016. Our website has gone from strength to strength with their design, assistance and ongoing support. Our industry of pharmacy is complex in that there is a retail aspect married with a health service (vaccinations, diseases screening, weight management) aspect. We have asked ITM digital to do tricky things that were first of their kind in our industry and they have always made this happen. I couldn't recommend ITM digital highly enough."

Jordan Marron’s

CEO Marron’s Pharmacy

Hover over the image to see the difference between the old and new website.

Screenshot 2023-01-23 at 12.45.15 Screenshot 2023-01-23 at 12.45.28

Before & After

Mobile Design

Desktop Design

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