case studies

Marron's Pharmacy needed a cosmetic makeover and a boost to its vitality.

Their former website had a few ailments, but ITM knew what to prescribe and quickly dispensed a remedy.

*By clicking on the frame you can watch the video.

Giving heart to the project.

Over 3,500 products

Medications, perfumes, makeup, skincare products and more.

Hundresds of monthly transactions

Dependable daily sales with a high rate of return.

Processing multiple appointments

Walk-in and appointment services including BPM, vaccinations and healthcare advice.

A healthy outlook.

01. More Sales

A new interface, faster loading times and improved checkout functionality should see a big increase in sales on the new site.

02. More Upsells

Combining cutting edge functionality with a focus on customer engagement, complimentary products and offers are presented to the fore, encouraging visitors to fill their basket.

03. More Visitors

The enhanced user experience, search engine friendly design and ease of use can be expected to result in much higher levels of traffic.

04. Better Engagement

User activity has increase on the site. Users are spending more time scrolling and are viewing more pages per session.

05. Better UX

Designed to the highest of standards and using the latest technology the site delivers a simple and rewarding experience for all visitors on all devices.

06. Higher Rankings

Speed, performance and thorough on-page optimisation will greatly enhance the site’s organic ranking.

The Doctor's orders.

Marron’s Pharmacy was established on Clane’s Main Street back in 1957. Since opening they have cared about the well-being of each and every customer who walks through their doors. They stock a wide range of medical products and offer the highest quality of health services in store.

When ITM were approached to redevelop their website the primary focus was to deliver a rich, interactive online experience that matched the customer experience enjoyed in their bricks and mortar store, whilst providing easy access to their information and support services.

01. Concept

A clean and uncluttered website that’s easy to use by older people with distinctive areas for announcing offers and promotions.

02. E-commerce Functionality

Configured to handle over 3500 products with many variations, robust e-commerce functionality was a prerequisite. The store also had to conform to HPRA standards.

05. Aesthetic

Taking into account that a part of Marron’s Pharmacy’s customer base are elderly people, the site design needed to be clean, clear making it very easy to use.

04. Security

The site must apply
e-commerce security protocols that protect both the businesses as well as the customers sharing their personal information when purchasing goods.

03. Appointment Function

The pharmacy provides vaccination services, blood pressure measurement and diabetes testing, among others. So we needed to create a robust scheduling system.

03. Appointment Function

The pharmacy provides vaccination services, blood pressure measurement and diabetes testing, among others. So we needed to create a robust scheduling system.

04. Security

The site must apply
e-commerce security protocols that protect both the businesses as well as the customers sharing their personal information when purchasing goods.

05. Aesthetic

Taking into account that a part of Marron’s Pharmacy’s customer base are elderly people, the site design needed to be clean, clear making it very easy to use.

06. Performance

Speed and dexterity were two key demands of the website. The goal was to develop a website with at Google Page Speed of at least 80.

07. Project Delivery

The project was successfully delivered with all products and pages present and correct. The existing user database and all sales and scheduling data from the previous site were comprehensively imported. The website is hosted on a high-capacity dedicated server.