Marron’s Pharmacy
Category:
E-commerce | Website Maintenance
Client:
Marron's Pharmacy
Delivery Date:
November 11, 2022
Sector:
Health & Lifestyle
Overview
Marron's Pharmacy needed a cosmetic makeover and a boost to its vitality. Their former website had a few ailments, but ITM knew what to prescribe and quickly dispensed a remedy.
Marron’s Pharmacy was established on Clane’s Main Street back in 1957. Since opening they have cared about the well-being of each and every customer who walks through their doors. They stock a wide range of medical products and offer the highest quality of health services in store. When ITM were approached to redevelop their website the primary focus was to deliver a rich, interactive online experience that matched the customer experience enjoyed in their bricks and mortar store, whilst providing easy access to their information and support services.
Project Scope
With over 3,500 products, including medications, skincare, perfumes and makeup, plus hundreds of monthly transactions and essential healthcare services such as vaccinations and blood pressure checks, the pharmacy required a robust platform to serve its customers effectively. The new website offers a clean, user-friendly design tailored for accessibility, especially for older users and integrates a powerful e-commerce system compliant with HPRA standards. ITM developed a secure appointment scheduling system and ensured top-level data protection, while optimising performance to achieve a Google Page Speed score of 80+. Featuring seamless navigation, dedicated promotional sections and complete migration of previous data, the site is hosted on a high-capacity server, meeting the pharmacy’s growing demands and setting it up for ongoing success.
What we delivered
01.
More Sales: A new interface, faster loading times and improved checkout functionality have seen a big increase in sales.
02.
More Visitors: The enhanced user experience, search engine friendly design and ease of use can be expected to result in much higher levels of traffic.
03.
Better Engagement: User activity has increase on the site. Users are spending more time scrolling and are viewing more pages per session.
Testimonials
We started working with ITM Digital in 2016. Our website has gone from strength to strength with their design, assistance and ongoing support. Our industry of pharmacy is complex in that there is a retail aspect married with a health service (vaccinations, diseases screening, weight management) aspect. We have ITM digital to do tricky things that were first of their kind in our industry and they have always made this happen. I couldn’t recommend ITM digital highly enough.
Marron's Pharmacy
Before & After Comparison
