If you’re planning to launch a new website or optimise your current website, you need to know that keywords are an important part of SEO. Keyword research involves coming up with a list of search terms and phrases that people use when they’re looking for a product or service aligning with your brand.
While you may feel that it’s hard to find just the right combination of keywords, there are actually quite a few benefits that come with keyword research for SEO. This can include improved search results and higher search engine rankings—which in turn will bring more customers and more revenue to your business.
The keywords you pick affect where your site shows up in Google and on other search engines. As long as you keep working on keyword research, you can continue to increase your rankings (and conversion rates) over time.
How To Start Doing Keyword Research
To start with keyword research, do some preliminary online groundwork and check what your competitors are doing. Check which keywords they rank for and at what level. Do a search on each term to see how many times each is searched per month in Google Trends. A good way to think about this is; if you’re ranking #3 out of ten, you have less traffic than #1 and #2.
What Are Good Search Volume Numbers For Me?
Using search volume is actually not always the best way to gauge which keywords are more valuable than others. The reason? While there is some correlation between high search volume and relevancy, too much can lead you astray—not only because it’s hard to measure quality and relevance, but also because your research may be limited by what’s available in tools like Google Trends.
It’s also a waste of time to try and rank for phrases that have a high search volume, if they have no relevance to your products or services. Remind yourself that the keyword ranking position of your competitors is your crucial starting point.
Next Steps After Selecting Your Target Keywords
After you have your list of target keywords, you can begin to optimize your content to start your digital growth. This optimisation consists of a process called on-page optimisation. This often involves tweaking H-tags and meta-descriptions. After that, comes off-page optimisation, which includes backlinks and building quality relationships with bloggers, influencers and webmasters. The rest is up to you!
For tips on how to optimise your website for SEO in 2022, check out our previous blog here.