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Are You Ignoring Voice Search Optimisation? Here’s Why It Matters For SEO In 2023

Have you incorporated voice search optimisation into your website yet?

Voice search has been steadily growing in popularity over the past few years, and it is expected to continue to gain traction throughout 2023. With more and more people using voice search to find information online, it’s crucial for businesses to reassess their SEO strategies to accommodate this trend. In this blog post, we will discuss why voice search optimisation matters for your Search Engine Optimisation.

How does voice optimisation work?

First and foremost, it’s essential to understand how voice search works. Voice search is a technology that allows users to search for information using voice commands rather than typing. Users can ask questions or make requests using their voice, and the modern search engine software will provide them with relevant results. Unsurprisingly, mobile devices are the most popular platform for voice searches. 

As Google’s algorithm grants higher importance in their SEO ranking structure to mobile-optimised websites, it’s important to start thinking about your own website in this regard. With the rise of voice search, particularly on mobiles, traditional SEO strategies may not be as effective in the long-term. 

Voice searches are often longer and more conversational than traditional searches. For example, a person may type “best Italian restaurant” into a search engine, but when using voice search, they may ask, “What is the best Italian restaurant near me?”

This means that businesses need to adapt their SEO strategies to accommodate for these longer, more conversational search queries. To do this, businesses will need to start focusing more on how to target long-tail keywords and incorporate natural language. Long-tail keywords are longer phrases that are more specific to a particular topic or niche. Natural language refers to the way people informally speak and ask questions in conversation.

In addition to using long-tail keywords and natural language, businesses can also optimise their website for voice search by improving website speed, using structured data markup and creating content in a conversational tone.

By optimising a website for voice search, businesses can improve their SEO with the evolving digital trend and reach a wider audience. Voice search is expected to continue to grow in popularity this year, and businesses that fail to adapt their SEO strategies may risk being left behind. Voice search is here to stay and businesses that adapt their SEO strategies accordingly will have a competitive advantage in the years to come.

Need help optimising your website for SEO?

ITM Digital can perform a detailed Website Audit to uncover exactly what actions need to be taken in order to improve your website’s performance. This audit will expose current weaknesses on your website and how to go about fixing them in order for it to perform better in Google search results.

ITM Digital will assess several elements, including the on-page content and keyword consistency, along with usability, speed and performance of your website with a list of practical improvements.

We can also sit down with you and provide a custom-tailored SEO tutorial, so you will know how to achieve SEO success for yourself in future.

Contact us today

If you think this sounds like what you need to get your business booming online, reach out to the team here at ITM Digital today and we’ll set up a consultation. ITM Digital is based in Naas, County Kildare.

Call us at 045 409984

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