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Why Digital Strategy Is Important

If you don’t have one, you need one

Whether you are trying to raise awareness for your company or boost sales, having a digital strategy for your marketing outputs is vital. A digital strategy is an overarching plan of action for all your marketing outputs. It explains in detail what your brand is about, where you’re starting from, what you are trying to sell, who you are selling to and most importantly; how you plan to do it. A digital strategy will give you:

  • Direction
  • Understanding of your customers
  • Understanding of your competitors
  • A set of achievable goals.

Benefits of a digital strategy

A digital strategy will give you a solid plan of action

Digital marketing can take up a lot of time and mental energy if you don’t give yourself a path to map out your marketing activities. When it comes to creating posts, writing blogs, editing images and responding to users, it’s a lot harder when you don’t have a plan. Sometimes, you’re just not on your ‘A-game’ and on those days, it’s always great to be able to return to your strategy.

If you have carried out the proper research and studied your industry, the digital marketing strategy will make it so much easier to plan for your posts and content, including when to post and who to target. With this sense of direction, you will be confident that you always have a strategic plan to fall back on.

Save time and money for your business

Without direction, people tend to try a million and one different things with their marketing and spend a lot of time to find something that works. The time you waste trying to get things working without a frame of reference is valuable time you could be spending on optimising your marketing according to a plan

If you haven’t done the research, you’re also not going to get the most out of your advertising budgets. For example, your brand’s target demographic may be far more likely to interact with Facebook Ads instead of Google Ads. If you’re not aware of this, you could be wasting a lot of your advertising budget, which could be better allocated elsewhere. A digital strategy will remedy this and reduce your likelihood to waste time and money.

Better target your customers and outdo your competitors

When you have carried out market research and studied online trends you will be so much more likely to accurately target the correct demographics and target audience with your content. Once you have culminated this information and placed it within your digital strategy, you can implement successful targeting because you will always know who your audience is and where they spend their time online.

How can you expect to beat your competitors if you don’t have a plan of action with solid research behind it? A digital marketing strategy will highlight who your biggest competition is and remind you what kind of marketing output they have in relation to your own, as you move through your marketing process. A strategy will outline clear performance indicators of your competition and always remind you of what you need to be doing in order to outshine them.


Perhaps the most important and most valuable part of having a digital strategy, is that you and anyone else in your organisation can check the strategy and understand the goals which have been set for your campaigns. A good digital strategy will outline in detail how many goals you have, a hierarchy of their importance, and how they are going to be measured.

By having a list of digital goals that are specific and measurable, you and your marketing team will be able to slowly fine-tune and optimise your digital output to increase your leads and ultimately increase sales. If you don’t have a foundational plan to work from, which other team members can also easily access and understand, it will be a lot harder for you to scale your business online annually.

‘What do I need to know before creating my strategy?’

The best way to create a workable digital strategy is to start by taking into account where your business currently stands in relation to your competitors and how effectively you are reaching customers. How much traffic do your website and social media profiles get? What keyphrases do your rank for versus the ones you want to rank for? We recommend that if you really want to have a decent audit of your existing digital output, you contact a professional digital agency.

‘Okay this all makes sense, but I don’t have the time or expertise to perform an audit, or create a strategy!’

Don’t worry. If you need help with a digital audit, creating a digital strategy, setting up ads campaigns, preparing social media posts, writing content, branding, organic SEO or mentoring, ITM Digital covers it all! If you, or someone you know, needs assistance in these areas, then contact us today!

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