Do you run a business? Are you trying to increase your online presence? Do you want your customers to be able to leave Google Reviews about you? If so, you’ll need to sign up for Google Business Profile.
What is Google Business Profile?
Google Business Profile is a free tool that helps local businesses manage their online presence across Google. It’s the platform where users can find businesses online, get access to your website and leave reviews based on their experience with that business.
Benefits of a GMB Account
You can share your business address in Google Maps, link to social media accounts, your website, feature products and services, and add multiple photos of your business. Other users can find and contact you through Google Maps and Street View. Your listing will also show up in search results based on keywords related to your business and the categories you have chosen for your account.
Google reviews are important for SEO
Among many other SEO details, Google uses business reviews to determine partially your company’s reputation, so it’s important that Google knows about your business. Without reviews, this can hurt both customer confidence and search rankings. When customers leave reviews, this is gradually indexed by Google Search so more people will see them and the content will assist your keyword ranking.
With Google Business Profile, customers can be easily prompted with a link to leave a review for your company and can also be automatically prompted after visiting one of your locations or making an order from your website.
How ITM Digital can help
If you’re interested in having your business listed on Google, or if your current listing could be improved, contact ITM Digital for help and we will put you on the map. We’re proud to say that we work with customers across many different industries, including developing organisations who strive for mental health awareness, major educational institutions, financial institutions and large e-commerce businesses.