Having a logo is fundamental if you’re starting a business from scratch, or even looking to revamp your company’s public image. Being a recognised brand in your industry will give your business strength. A logo is the foundation of all branding and will decide how the world sees you. If you need convincing, check out these reasons for why a logo is vital for your business.
1. First Impressions Are Everything
You want to decide the way customers will view your company. Making a good first impression will get you off to a great start. Having your own logo means that you get to choose the first experience that potential customers will have with your brand.
2. Become Familiar & Trustworthy
When we think about the best brands out there and the big names we are loyal to, their company logos are strongly planted in our memory. Brand loyalty and brand trust is built upon familiarity. If your customers see your logo more and more over time, they will come to visually associate their positive experiences of your service with that logo. Don’t underestimate the power of becoming memorable.
3. Your Competitors
You don’t want to be the only name in your industry without a logo. People have come to expect logos from companies and as stated above, they will be more likely to trust someone who has one. In order to compete on an even platform with those offering similar services in your industry, you will need your own logo.
4. Brand and Identity
Brand identity involves everything from colour schemes and fonts, to the tone of your message. Successful branding is present throughout all of your company’s public output, including letterheads, business cards, vehicles, online marketing and websites. The majority of this branding is usually inspired by the logo. The colour scheme and font of your logo will make it easy for you to create uniformity in everything your company does, from a marketing, PR and sales perspective.
5. Get Professional Advice
If you are considering getting a logo or updating an old one you already have, be sure to discuss this with an agency. Why you should do it professionally? Graphic and digital artists have training, experience and industry know-how to choose a design that accurately represents your company. Digital agencies keep up to date with all the latest trends, knowing what works and what doesn’t.
Here at ITM Digital, our experienced design professionals will guide your through the whole process and deliver a logo that is perfectly suited to what you need. We have design professionals who create logos for new businesses in Dublin and Kildare. We can deliver a logo that is perfectly suited to you and make the whole process as easy as possible.