case studies
Marc Weissbluth is a leading American pediatrician and author, who has published multiple books on how to help children sleep better, and his book ‘Healthy Sleep Habits, Happy Child’ has sold over 1 million copies around the world.
Project Scope.
Marc Weissbluth is a leading pediatrician and has studied children’s sleep extensively during his academic career. Based on his research and findings, he has published multiple books on the topic which have sold over 1 million copies worldwide. Marc approached ITM Digital to design a new blog and website which he could use as a platform to easily share his learnings with his audience.
One of the main goals was also to present Marc’s life’s work in the best possible light, providing evidence-based advice on the subject of how parents can achieve healthy sleep for their children and how to correct sleep problems. Recognising the importance of presenting his insights in an accessible and engaging manner, Marc prioritised a user-friendly format for his content, ensuring it would be both easy to access and understand.
What we Achieved.
The following goals were achieved during the website development project.
Encapsulated nearly 50 years of research, learnings and knowledge into an online presence.
Sleek and modern design that speaks to Marc’s target audience.
Complex and dynamic filtering system for blogs to ensure ease of access.
Simple to navigate all areas of Marc’s new website.
Search Engine Optimisation and Google Ads management to enhance Marc's reach internationally.
I want to congratulate all of you on creating my website. The look, feel, and functionality is excellent. I especially appreciate the home page design highlighting the four different age groups and integrating all the other elements into a user-friendly format. I know this website development was complicated because of several related but different features. In addition, I especially wish to commend and congratulate Laura, Barry, and others for their prompt responsiveness to me and their timely and successful completion of many diverse tasks. Thanks to all of you.
Marc Weissbluth
Website Transformation.
Before & After
Mobile Design
