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Digital Marketing Kildare

What is Digital Marketing?

Digital marketing, also known as online marketing, encompasses all promotional endeavours taking place on the internet. Companies utilise digital platforms such as search engines, social media, email, websites and even text or multimedia messages to engage with both existing and potential customers.

Why is digital marketing important?

Digital marketing allows you to access a broader audience compared to traditional approaches and pinpoint potential customers who are most inclined to purchase your product or service. Moreover, it frequently proves to be a more budget-friendly alternative to traditional advertising, offering the advantage of daily performance measurement and the flexibility to make adjustments as needed.

What Are The Key Steps?

  1. Define your goals
  2. Know your audience
  3. Budget for digital channels
  4. Balance paid and free strategies
  5. Create engaging content
  6. Optimise for mobile
  7. Research keywords
  8. Adapt based on analytics

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