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How to Improve Your Website in 2018

The internet has changed and expanded so drastically over the last ten years, bringing with it more opportunities and freedoms in Website design. CMS systems like WordPress allow for the user to create amazing and modern websites.

However, if you don’t know what you’re doing, simply having access to a CMS system, or knowing some HTML will not result in an aesthetically sound and high functioning website. A great deal of work goes into maintaining a modern site, but the results can be enormous.

Not only does a website need to look good these days, it is also important to have functionality, security and SEO.

Over the coming months, we will take a moment to focus on specific points that can make a huge difference. Below are some tips on how you can quickly increase both the visible and invisible qualities of your website, using CTAs.

Call to Actions (CTAs)

Once they have landed on your homepage, it is extremely important to direct your potential customer to where you would like them to visit most. Is there a specific service you offer, or a promotion you are running that you want people to get involved with? Perhaps you would like people to sign up for a mailing list, or directly pay for a product or service you offer? A Call To Action is the best option, but it needs to be done right.

A potential customer should not have to scroll in order to learn your special offer or unique selling point. The best choice is to accompany your CTA with a clear button on-screen. There should be no mistaking the intent of your CTA. This process, however, is not as easy. Creating an effective CTA requires both a strong knowledge of colour schemes, responsive on-screen spacing and Google content optimisation.

Today, people have shorter and shorter attention spans. Additionally, they are often arriving at a website with an intended purpose. These factors combined mean you as the website owner have only a limited window of opportunity before the user takes their business elsewhere. If you have an e-commerce website and someone in search of your kind of product clicks onto your landing page, it’s crucial they quickly see the relevant information, leading them straight to their desired goal.

This will not only result in more conversions for your business but also people will end up spending more time on your website. ‘Bounce Rate’ in Google Analytics describes when a person visits your homepage but then clicks off the site without going any further. A strong Call To Action (CTA) will motivate people to stay.

For more information of how to keep up to date and contact experts, check out the ITM Digital website for examples of our work, as well as follow the ITM Digital Facebook and Twitter pages.

We will be back next time to talk about why content is king.

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